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When you create work with soul, people don’t just consume it. They carry it with them.

Let’s build something patients and providers believe in.

We’re always looking for people who want to build meaningful work and do it the right way.

If this sounds like you, let’s connect.

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Narrative Influence™

Our proprietary and social-led approach to more resonant, trusted, and shareable brand content

How much influence does your brand actually have?

In healthcare, brand-related conversations happen in treatment rooms, online communities, patient support groups, and everyday conversations between people seeking answers.

 

So how does your content fit into the larger narrative? And how much does your brand actually influence patient and provider decisions?

 

Narrative Influence™ helps align your communications with what truly matters to your audience so the message resonates deeply and inspires action.

Our unique framework

  • Foundation

    We use audience research, social listening, moderation data, and competitive insights to uncover how patients and providers are already talking about your brand or category—the emotional tensions, cultural shifts, and real experiences shaping their conversations.

     

    Then we translate these insights into a core narrative that becomes the foundation for every post, campaign, and activation.

  • Expression

    From the core narrative, we develop core assets designed to bring the story to life in ways that resonate, connect, and compel the audience to share.  

  • Momentum

    Narratives aren’t static. We continuously evolve based on real-world performance, ongoing social listening, and cultural signals. Ultimately, this grows your brand’s Narrative Influence™ over time.

Photograph of a smiling older woman with a teal heart icon in the bottom corner, representing Meraki’s unique approach and the trusted stories we create.

When brands reflect the reality of patients and providers, they feel seen and are more likely to trust, engage, and advocate.